Weispfenning, Felix

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Weispfenning, Felix (2009). Leadership in marketing, sales and retailing. An implementation perspective. Hamburg: Kovac

Haas, Alexander; Krohmer, Harley; Weispfenning, Felix (2009). Sales leadership effectiveness. Meta-analysis and assessment of causal effects. In: Proceedings of the AMA 2009 Winter Marketing Educators' Conference, 20.-23.2.2009, Tampa, Florida. Chicago: American Marketing Association AMA

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