Ammann, Clemens Luis

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Conference or Workshop Item

Ammann, Clemens Luis; Giuffredi-Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (14 February 2020). A Typology of Consumer Brand Defenders (Unpublished). In: 2020 AMA Winter Academic Conference. San Diego, CA. 14.-16.02.2020.

Ammann, Clemens Luis; Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (22 August 2019). Brand Defense durch die Community – Wenn Konsumenten und Konsumentinnen Marken verteidigen (Unpublished). In: Schweizer Online Marketing Konferenz. Bern. 22.08.2019.

Ammann, Clemens Luis; Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (May 2019). What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives (Unpublished). In: 48th Annual Conference of the European Marketing Academy. Hamburg. 28.-31. May 2019.

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