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Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim (2023). Empowerment of human brands: Brand meaning co-creation on digital engagement platforms. Journal of business research, 166 Elsevier 10.1016/j.jbusres.2023.113905
Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim (December 2021). The Role of Digital Engagement Platforms for Athlete Branding. In: FISU World Conference ; 30th Winter Universiade. Book of Abstracts. online (Luzern). 13.-14.12.2021.
Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim (2021). Empowerment of Human Brands - Brand Meaning Co-Creation on Digital Engagement Platforms. In: 29th European Sport Management Conference. online. 27.5.-19.11.2021.
