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Bründl, S.; Matt, C.; Hess, T.; Engert, S. (2023). How Synchronous Participation Affects the Willingness to Subscribe to Social Live Streaming Services: The Role of Co-Interactive Behavior on Twitch. European journal of information systems, 32(5), pp. 800-817. Taylor & Francis 10.1080/0960085X.2022.2062468