Faix, Werner G.

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Krohmer, Harley; Hofstetter, Reto; Miller, Klaus (2013). Exakte Messung der Zahlungsbereitschaft von Kunden als Erfolgsfaktor des Preismanagements. In: Kisgen, Stefanie; Dresen, Anne; Faix, Werner G. (eds.) International Management (pp. 645-662). Stuttgart: Steinbeis-Edition

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