Gächter, Anina Charlotte

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Gächter, Anina Charlotte; Stegmann, Pascal; Lang, Grazia (September 2023). A Uses And Gratifications-based Market Segmentation Approach To Football Fans’ Online Media Usage Motivation. In: 31st Conference of the European Association for Sport Management (EASM). Conference Proceedings. Belfast. 12.-15.09.2024.

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