Giuffredi-Kähr, Andrea

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Number of items: 4.

Journal Article

Giuffredi-Kähr, Andrea; Petrova, Alisa; Malär, Lucia (2022). Sponsorship Disclosure of Influencers – A Curse or a Blessing? Journal of Interactive Marketing, 57(1), pp. 18-34. Sage 10.1177/10949968221075686

Conference or Workshop Item

Ammann, Clemens Luis; Giuffredi-Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (27 May 2020). A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand (Unpublished). In: European Marketing Academy 2020 Annual Conference. Budapest, Hungary. 26.-29.05.2020.

Ammann, Clemens Luis; Giuffredi-Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (14 February 2020). A Typology of Consumer Brand Defenders (Unpublished). In: 2020 AMA Winter Academic Conference. San Diego, CA. 14.-16.02.2020.

Malär, Lucia; Khamitov, Mansur; Giuffredi-Kähr, Andrea (2020). The Dirty Thirty of Brand Personality: Narcissistic, Machiavellian, and Psychopathic Brands. In: ASSOCIATION FOR CONSUMER RESEARCH.

This list was generated on Fri Jan 31 09:57:20 2025 CET.

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