 | Up a level |
Morhart, Felicitas; Malär, Lucia; Guèvremont, Amélie; Girardin, Florent; Grohmann, Bianca (2015). Brand Authenticity: An Integrative Framework and Measurement Scale. Journal of consumer psychology, 25(2), pp. 200-218. Elsevier 10.1016/j.jcps.2014.11.006
Morhart, Felicitas; Malär, Lucia; Girardin, Florent; Guèvremont, Amélie; Grohmann, Bianca (26 February 2015). Brand Authenticity: An Integrative Framework and Measurement Scale. In: The 2015 SCP Winter Conference.. Phoenix. 26.-28.02.2015.
Malär, Lucia; Morhart, Felicitas; Girardin, Florent; Guèvremont, Amélie; Grohmann, Bianca (3 June 2014). Dear Brand, Please Help me to Become a True-Man Out of the Truman: The Role of Brand Authenticity. In: 43rd EMAC Conference. Valencia, Spain. 03.-06.06.2014.
Girardin, Florent; Guèvremont, Amélie; Morhart, Felicitas; Malär, Lucia; Grohmann, Bianca (February 2013). Brand Authenticity: an Integrative Framework. In: AMA Winter Educators' Conference. Las Vegas, Nevada, USA. 15.-17.02.2013.
