Hammerschmidt, Maik

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Falk, Tomas; Grossenbacher, Samuel; Hammerschmidt, Maik; Schepers, Jeroen (2006). Should I Stay or Should I Go - The Role of Status Quo for Using New Self-Service Alternatives. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy

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