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Schönberner, Jan; Ströbel, Tim; Woratschek, Herbert (2019). Sport Sponsorship Objectives (In Press). In: Hehr, M.; Cortsen, K. (eds.) Sportsindustrien og dens omverden - ledelse og kommercialisering i sport [The sports industry and its surroundings - management and commercialization in sports]. Copenhagen: Hans Reitzels Publishers
Buser, Markus; Ströbel, Tim; Woratschek, Herbert (2019). Sport Sponsoring as Platform for Engagement (In Press). In: Hehr, M.; Cortsen, K. (eds.) Sportsindustrien og dens omverden - ledelse og kommercialisering i sport [The sports industry and its surroundings - management and commercialization in sports]. Copenhagen: Hans Reitzels Publishers
