Köster, A.

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Journal Article

Köster, A.; Matt, C.; Hess, T. (2020). Do All Roads Lead to Rome? Exploring the Relationship between Social Referrals, Consumers’ Stickiness and Referral Propensity on Video-on-Demand Websites (In Press). Business & information systems engineering Springer 10.1007/s12599-020-00660-1

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