 | Up a level |
Köster, Antonia; Matt, C.; Hess, Thomas (2021). Do All Roads Lead to Rome? Exploring the Relationship Between Social Referrals, Referral Propensity and Stickiness to Video-on-Demand Websites. Business & information systems engineering, 63(4), pp. 349-366. Springer 10.1007/s12599-020-00660-1
