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Clemons, E; JIN, F; Wilson, J; Fei, R; Matt, C; Hess, T; KOH, N (2013). The Role of Trust in Successful Ecommerce Websites in China: Field Observations and Experimental Studies. In: 46th Hawaii International Conference on System Sciences. Wailea, Maui, Hawaii, USA. 07. - 10.01.2013.
