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Weibel, David; di Francesco, Roman; Kopf, Roland; Fahrni, Samuel; Brunner, Adrian; Kronenberg, Philipp; Lobmaier, Janek S.; Reber, Thomas P.; Mast, Fred W.; Wissmath, Bartholomäus (2019). TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory. Frontiers in psychology, 10(626), pp. 1-9. Frontiers Research Foundation 10.3389/fpsyg.2019.00626
