Leigh, Thomas W.

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Number of items: 2.

Journal Article

Cron, William L.; Baldauf, Artur; Leigh, Thomas W.; Grossenbacher, Samuel (2014). The Strategic Role of the Sales Force: Perceptions of Senior Sales Executives. Journal of the Academy of Marketing Science, 42(5), pp. 471-489. Springer Science + Business Media LLC 10.1007/s11747-014-0377-6

Conference or Workshop Item

Baldauf, Artur; Cron, William L.; Grossenbacher, Samuel; Leigh, Thomas W. (2006). The Influence of Competitive Intensity on Sales Executives Cognitions of the Sales Force. In: Avlonitis, George J.; Papavassiliou, Nicholas; Papastathopoulou, Paulina (eds.) Sustainable Marketing Leadership. A Synthesis of Polymorphous Axioms, Strategies and Tactics, Proceedings of the 35th EMAC Conference, Athens, 23.-26.5.2006. Brüssel: European Marketing Academy

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