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Weispfenning, Felix; Krohmer, Harley; Meier, Helena (2007). Leadership in Marketing: Specific Challenges and Managerial Action. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007 ([1-13]). Brüssel: European Marketing Academy
