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O'Reilly, Norm; Ströbel, Tim; Pfahl, Michael; Kahler, James (2018). An Empirical Exploration of Sponsorship Sales in North American Professional Sport: Is It Time to Rethink Our Approach? Sport, Business and Management: An International Journal, 8(1), pp. 15-34. Emerald Group Publishing Limited 10.1108/SBM-07-2016-0035
