Schumann, Jan H.

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Michel, Stefan; Kreuzer, Michael; Kühn, Richard; Stringfellow, Anne; Schumann, Jan H. (2009). Mass-customised products. Are they bought for uniqueness or to overcome problems with standard products? Journal of customer behaviour, 8(4), pp. 307-327. Helensburgh: Westburn 10.1362/147539209X480963

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