Yadavalli, Aparna

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Number of items: 2.

Journal Article

Ehrensperger, Elena; Erkhova, Daria; Yadavalli, Aparna; Krohmer, Harley (2020). What really matters for startups in luxury: entrepreneurial luxury excellence. Journal of research in marketing and entrepreneurship, 22(1), pp. 37-63. Emerald Publishing 10.1108/JRME-03-2019-0020

Conference or Workshop Item

Ehrensperger, Elena; Erkhova, Daria; Yadavalli, Aparna (12 April 2018). What really matters for startups in luxury: Entrepreneurial luxury excellence (Unpublished). In: The Monaco Symposium on Luxury 2018. Monte-Carlo, Monaco. 12.04.2018-13.04.2018.

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