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Jump to: 2014
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2014

Cron, William L.; Baldauf, Artur; Leigh, Thomas W.; Grossenbacher, Samuel (2014). The Strategic Role of the Sales Force: Perceptions of Senior Sales Executives. Journal of the Academy of Marketing Science, 42(5), pp. 471-489. Springer Science + Business Media LLC 10.1007/s11747-014-0377-6

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