Pietraszkiewicz, Agnieszka; Soppe, Birthe; Formanowicz, Magdalena Maria (2017). Go Pro Bono: Prosocial Language as a Success Factor in Crowdfunding. Social Psychology, 48(5), pp. 265-278. Hogrefe & Huber 10.1027/1864-9335/a000319
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Crowdfunding enables fundraising of various ventures by collecting money from several donors. We argue that the inclusion of prosocial language contributes to success in this new domain of resource acquisition. In Study 1, we analyzed 164,056 projects from the online crowdfunding platform Kickstarter and found that the higher the percentage of prosocial words employed in a project’s description, the larger the number of investors and the greater the chances of reaching a funding goal. In Study 2 (N = 234), an experimental study, we documented that the use of prosocial words increases the support people thought they would give to a project. Our results indicate that people want to invest their financial resources in ventures that contribute to prosocial goals.
Item Type: |
Journal Article (Original Article) |
|---|---|
Division/Institute: |
07 Faculty of Human Sciences > Institute of Psychology > Social Neuroscience and Social Psychology |
UniBE Contributor: |
Pietraszkiewicz, Agnieszka, Formanowicz, Magdalena Maria |
Subjects: |
300 Social sciences, sociology & anthropology 300 Social sciences, sociology & anthropology > 360 Social problems & social services 400 Language |
ISSN: |
1864-9335 |
Publisher: |
Hogrefe & Huber |
Funders: |
[4] Swiss National Science Foundation |
Language: |
English |
Submitter: |
Magdalena Maria Formanowicz |
Date Deposited: |
16 Oct 2017 17:44 |
Last Modified: |
05 Dec 2022 15:07 |
Publisher DOI: |
10.1027/1864-9335/a000319 |
Uncontrolled Keywords: |
prosocial behavior, giving, crowdfunding, entrepreneurship, language |
BORIS DOI: |
10.7892/boris.105304 |
URI: |
https://boris.unibe.ch/id/eprint/105304 |
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