Consumer Brand Sabotage : When and Why Does it Cause Damage among Consumers?

Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne (27 October 2017). Consumer Brand Sabotage : When and Why Does it Cause Damage among Consumers? (Unpublished). In: Association for Consumer Research Conference. San Diego, California. 26.-29.10.2017.

Item Type:

Conference or Workshop Item (Poster)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Kähr, Andrea; Nyffenegger, Bettina and Krohmer, Harley

Subjects:

300 Social sciences, sociology & anthropology > 330 Economics

Language:

English

Submitter:

Andrea Kähr

Date Deposited:

04 Apr 2018 09:08

Last Modified:

04 Apr 2018 09:08

Uncontrolled Keywords:

Consumer Brand Sabotage; Brand Damage

URI:

https://boris.unibe.ch/id/eprint/110968

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