Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne (27 October 2017). Consumer Brand Sabotage : When and Why Does it Cause Damage among Consumers? (Unpublished). In: Association for Consumer Research Conference. San Diego, California. 26.-29.10.2017.
Item Type: |
Conference or Workshop Item (Poster) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Giuffredi-Kähr, Andrea, Nyffenegger, Bettina, Krohmer, Harley |
Subjects: |
300 Social sciences, sociology & anthropology > 330 Economics |
Language: |
English |
Submitter: |
Andrea Kähr |
Date Deposited: |
04 Apr 2018 09:08 |
Last Modified: |
02 Mar 2023 23:30 |
Uncontrolled Keywords: |
Consumer Brand Sabotage; Brand Damage |
URI: |
https://boris.unibe.ch/id/eprint/110968 |
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