Using goal theory to encourage positive spillover and prevent negative spillover

Höchli, Bettina Rebekka; Brügger, Adrian (18 September 2017). Using goal theory to encourage positive spillover and prevent negative spillover (Unpublished). In: BPS Spillover Workshop. Cardiff, UK. 18.09.-19.09.2017.

Item Type:

Conference or Workshop Item (Speech)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Höchli, Bettina Rebekka and Brügger, Adrian

Subjects:

600 Technology > 650 Management & public relations

Language:

English

Submitter:

Adrian Brügger

Date Deposited:

04 Apr 2018 09:18

Last Modified:

04 Apr 2018 09:18

URI:

https://boris.unibe.ch/id/eprint/111811

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