The impact of gender role norms on the effectiveness of male advertising characters

Infanger, Martina; Sczesny, Sabine (2011). The impact of gender role norms on the effectiveness of male advertising characters. In: 12th Congress of the Swiss Society of Psychology (SGP), Fribourg, Switzerland.

Item Type:

Conference or Workshop Item (Abstract)

Division/Institute:

07 Faculty of Human Sciences > Institute of Psychology > Social Psychology and Social Neuroscience

UniBE Contributor:

Infanger, Martina and Sczesny, Sabine

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:30

Last Modified:

10 Mar 2014 16:13

URI:

https://boris.unibe.ch/id/eprint/11611 (FactScience: 217821)

Actions (login required)

Edit item Edit item
Provide Feedback