Infanger, Martina

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Infanger, Martina; Sczesny, Sabine (2015). Communion-over-Agency effects on advertising effectiveness. International Journal of Advertising, 34(2), pp. 285-306. Routledge Taylor & Francis 10.1080/02650487.2014.993794


Infanger, Martina; Rudman, Laurie A.; Sczesny, Sabine (2014). Sex as a source of power? Backlash against self-sexualizing women. Group processes and intergroup relations, 19(1), pp. 110-124. Sage 10.1177/1368430214558312

Infanger, Martina; Sczesny, Sabine (2014). Sexualization in advertising re-framed: How empowered and submissive sexualization in ads affects women's well-being (Submitted). Sex Roles

Infanger, Martina; Sczesny, Sabine (27 February 2014). Too Sexy to be Liked - Consequences of a Redistribution of Mind (Unpublished). In: 15th Annual Meeting of the Society for Personality and Social Psychology. Austin Texas. 27.02.2014.


Infanger, M.; Bosak, J.; Sczesny, S. (September 2012). Der Einfluss von Agency und Communion auf die Glaubwürdigkeit weiblicher und männlicher Werbecharaktere (Unpublished). In: 48th Congress of the German Society of Psychology. Bielefeld. 23.-27.09.2014.

Infanger, Martina; Bosak, Janine; Sczesny, Sabine (2012). Communality sells: The impact of perceivers' sexism on the evaluation of women's portrayals in advertisements. European journal of social psychology, 42(2), pp. 219-226. Wiley-Blackwell 10.1002/ejsp.868

Infanger, M.; Sczesny, S. (2012). The Big Two in Advertising: The Impact of Agency and Communion on the Effectiveness of Advertising Characters (Unpublished). In: European Social Cognition Network 3. Estoril. 2012.


Infanger, Martina; Sczesny, Sabine (2011). The impact of gender role norms on the effectiveness of male advertising characters. In: 12th Congress of the Swiss Society of Psychology (SGP), Fribourg, Switzerland.

Infanger, Martina; Sczesny, Sabine; Bosak, Janine (2011). Communality sells: The impact of perceivers sexism on the evaluation of women's portravals in advertisements. In: Transfer of Knowledge Conference of the European Social Cognition Network 2 (ESCON). Sligo, Ireland.

Infanger, Martina; Sczesny, Sabine; Bosak, Janine (2011). The impact of mortality salience on the advertising effectiveness of elderly advertising characters. In: ohne Verlag.


Infanger, Martina; Bosak, Janine; Sczesny, Sabine (2010). Communality sells: The impact of benevolent sexism on advertising characters. In: Petermann, Franz; Koglin, Ute (eds.) Erklären Entscheiden Planen. 47. Kongress der Deutschen Gesellschaft für Psychologie, 26.-30. September 2010 in Bremen. Lengerich: Pabst

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