The impact of mortality salience on the advertising effectiveness of elderly advertising characters

Infanger, Martina; Sczesny, Sabine; Bosak, Janine (2011). The impact of mortality salience on the advertising effectiveness of elderly advertising characters. In: ohne Verlag.

Item Type:

 Conference or Workshop Item (Abstract)

Division/Institute:

 07 Faculty of Human Sciences > Institute of Psychology > Social Neuroscience and Social Psychology

UniBE Contributor:

 Infanger, Martina, Sczesny, Sabine

Language:

 English

Submitter:

 Factscience Import

Date Deposited:

 04 Oct 2013 14:30

Last Modified:

 05 Dec 2022 14:09

URI:

 https://boris.unibe.ch/id/eprint/11613 (FactScience: 217823)

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