The impact of mortality salience on the advertising effectiveness of elderly advertising characters

Infanger, Martina; Sczesny, Sabine; Bosak, Janine (2011). The impact of mortality salience on the advertising effectiveness of elderly advertising characters. In: ohne Verlag.

Item Type:

Conference or Workshop Item (Abstract)

Division/Institute:

07 Faculty of Human Sciences > Institute of Psychology > Social Psychology and Social Neuroscience

UniBE Contributor:

Infanger, Martina and Sczesny, Sabine

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:30

Last Modified:

10 Mar 2014 16:13

URI:

https://boris.unibe.ch/id/eprint/11613 (FactScience: 217823)

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