Are Prepaid Monetary Incentives Sufficient for Reducing Panel Attrition and Optimizing the Response Rate? An Experiment in the Context of a Multi-Wave Panel with a Sequential Mixed-Mode Design

Becker, Rolf; Glauser, David (2018). Are Prepaid Monetary Incentives Sufficient for Reducing Panel Attrition and Optimizing the Response Rate? An Experiment in the Context of a Multi-Wave Panel with a Sequential Mixed-Mode Design. Bulletin of sociological methodology = Bulletin de méthodologie sociologique, 139(1), pp. 74-95. Sage 10.1177/0759106318762456

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In this contribution, we evaluate the short- and long-term effects of a prepaid cash incentive on young people’s cooperation and response rate in the fourth and fifth wave of a panel with sequential mixed-mode design (online questionnaire, CATI). Analyses are based on a survey experiment of students from randomly selected school classes of equal shares, which have participated in the third wave. Findings show that a monetary incentive has a direct and positive effect on the response rate in the fourth but not in the subsequent wave. However, the effect of the incentive is not persistent, since the effect weakens and fades away during the field phase and cannot be directly transferred to the second survey mode. As emphasized in the tailored design method (TDM), a monetary incentive can contribute to a shorter field phase and hence lower costs, but it is an insufficient instrument against panel attrition and the optimization of the retention rate when other strategies are disregarded.

Item Type:

Journal Article (Original Article)

Division/Institute:

07 Faculty of Human Sciences > Institute of Education > Sociology of Education
07 Faculty of Human Sciences > Institute of Education

UniBE Contributor:

Becker, Rolf and Glauser, David

Subjects:

300 Social sciences, sociology & anthropology > 370 Education
300 Social sciences, sociology & anthropology
300 Social sciences, sociology & anthropology > 360 Social problems & social services

ISSN:

2070-2779

Publisher:

Sage

Language:

English

Submitter:

David Glauser

Date Deposited:

23 May 2018 10:07

Last Modified:

15 Jul 2018 02:35

Publisher DOI:

10.1177/0759106318762456

Uncontrolled Keywords:

incentives, panel attrition, sequential mixed-mode design, response rate, survey experiment

BORIS DOI:

10.7892/boris.116482

URI:

https://boris.unibe.ch/id/eprint/116482

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