Erkhova, Daria; Ehrensperger, Elena; Krohmer, Harley; Schulte-Mecklenbeck, Michael (11 October 2018). The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry (Unpublished). In: The 2018 Annual Conference of the Association for Consumer Research. Dallas, TX. 11.10.2018-14.10.2018.
Full text not available from this repository.Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior |
UniBE Contributor: |
Erkhova, Daria, Ehrensperger, Elena, Krohmer, Harley, Schulte-Mecklenbeck, Michael |
Subjects: |
300 Social sciences, sociology & anthropology > 330 Economics 600 Technology > 650 Management & public relations |
Language: |
English |
Submitter: |
Elena Ehrensperger |
Date Deposited: |
21 Aug 2018 10:10 |
Last Modified: |
05 Dec 2022 15:17 |
URI: |
https://boris.unibe.ch/id/eprint/119415 |
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