Petrova, Alisa; Kähr, Andrea; Malär, Lucia Andrea; Hauert, Dominik (24 February 2019). Ad Transparency in Influencer Marketing: A Curse or A Blessing? (Unpublished). In: American Marketing Association Winter Academic Conference. Austin, TX. 22.-24.02.2019.
Official URL: https://www.ama.org/events-training/Conferences/Do...
Item Type: |
Conference or Workshop Item (Speech) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Petrova, Alisa, Giuffredi-Kähr, Andrea, Malär, Lucia Andrea |
Subjects: |
600 Technology > 650 Management & public relations |
Language: |
English |
Submitter: |
Andrea Kähr |
Date Deposited: |
22 Jan 2019 11:45 |
Last Modified: |
02 Mar 2023 23:31 |
Uncontrolled Keywords: |
influencer marketing, advertising, marketing communication |
URI: |
https://boris.unibe.ch/id/eprint/123937 |
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