Ad Transparency in Influencer Marketing: A Curse or A Blessing?

Petrova, Alisa; Kähr, Andrea; Malär, Lucia Andrea; Hauert, Dominik (24 February 2019). Ad Transparency in Influencer Marketing: A Curse or A Blessing? (Unpublished). In: American Marketing Association Winter Academic Conference. Austin, TX. 22.-24.02.2019.

Item Type:

Conference or Workshop Item (Speech)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Petrova, Alisa; Kähr, Andrea and Malär, Lucia Andrea

Subjects:

600 Technology > 650 Management & public relations

Language:

English

Submitter:

Andrea Kähr

Date Deposited:

22 Jan 2019 11:45

Last Modified:

22 Jan 2019 11:45

Uncontrolled Keywords:

influencer marketing, advertising, marketing communication

URI:

https://boris.unibe.ch/id/eprint/123937

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