Ammann, Clemens Luis; Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne David (May 2019). What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives (Unpublished). In: 48th Annual Conference of the European Marketing Academy. Hamburg. 28.-31. May 2019.
Full text not available from this repository.Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Ammann, Clemens Luis, Giuffredi-Kähr, Andrea, Nyffenegger, Bettina, Krohmer, Harley, Hoyer, Wayne David |
Subjects: |
600 Technology > 650 Management & public relations 300 Social sciences, sociology & anthropology > 330 Economics |
Language: |
English |
Submitter: |
Clemens Luis Ammann |
Date Deposited: |
08 Apr 2019 12:36 |
Last Modified: |
02 Mar 2023 23:31 |
Uncontrolled Keywords: |
Consumer Brand Defense, Customer Engagement, Reputation Management |
URI: |
https://boris.unibe.ch/id/eprint/128558 |
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