Optimal Customer Selection for Direct Marketing Campaigns

Baumann, Philipp (3 May 2019). Optimal Customer Selection for Direct Marketing Campaigns (Unpublished). In: 30th Annual POMS Conference. Washington D.C.. 2.-6.05. 2019.

Item Type:

Conference or Workshop Item (Speech)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Financial Management > Professorship for Quantitative Methods in Business Administration

UniBE Contributor:

Baumann, Philipp

Subjects:

600 Technology > 650 Management & public relations

Language:

English

Submitter:

Larissa Notz

Date Deposited:

27 May 2019 15:35

Last Modified:

27 May 2019 15:35

URI:

https://boris.unibe.ch/id/eprint/130792

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