Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Malär, Lucia; Krohmer, Harley; Hoyer, Wayne; Nyffenegger, Bettina (2011). Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self. Journal of marketing, 75(4), pp. 35-52. Chicago, Ill.: American Marketing Association. 10.1509/jmkg.75.4.35

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Item Type:

Journal Article (Original Article)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Malär, Lucia; Krohmer, Harley and Nyffenegger, Bettina

ISSN:

0022-2429

Publisher:

American Marketing Association.

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:34

Last Modified:

06 Dec 2013 13:35

Publisher DOI:

10.1509/jmkg.75.4.35

Web of Science ID:

000292065800004

URI:

https://boris.unibe.ch/id/eprint/13677 (FactScience: 220272)

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