Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Malär, Lucia; Krohmer, Harley; Hoyer, Wayne; Nyffenegger, Bettina (2011). Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self. Journal of marketing, 75(4), pp. 35-52. Chicago, Ill.: American Marketing Association. 10.1509/jmkg.75.4.35

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Item Type:	Journal Article (Original Article)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Malär, Lucia Andrea, Krohmer, Harley, Nyffenegger, Bettina
ISSN:	0022-2429
Publisher:	American Marketing Association.
Language:	English
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 14:34
Last Modified:	02 Mar 2023 23:21
Publisher DOI:	10.1509/jmkg.75.4.35
Web of Science ID:	000292065800004
URI:	https://boris.unibe.ch/id/eprint/13677 (FactScience: 220272)