Höchli, Bettina; Messner, Claude; Brügger, Adrian (October 2018). Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign. Advances in consumer research, 46, p. 909. Association for Consumer Research
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Health interventions are often ineffective because people discontinue the targeted behavior after the intervention period. Forming habits could maintain the behavior beyond the intervention. We show that combining a superordinate goal with a subordinate goal can produce stronger habits than focusing on a subordinate goal alone.
Item Type: |
Conference or Workshop Item (Poster) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior |
UniBE Contributor: |
Höchli, Bettina Rebekka, Messner, Claude Mathias, Gadient-Brügger, Adrian |
Subjects: |
600 Technology > 650 Management & public relations 100 Philosophy > 150 Psychology |
ISSN: |
0098-9258 |
ISBN: |
978-0-915552-25-2 |
Publisher: |
Association for Consumer Research |
Funders: |
Organisations 100019 not found. |
Language: |
English |
Submitter: |
Bettina Rebekka Höchli |
Date Deposited: |
14 Jan 2020 11:13 |
Last Modified: |
05 Dec 2022 15:35 |
Uncontrolled Keywords: |
Goal Pursuit, Goal Hierarchy, Behavioral Change, Bike-to-work, health behavior |
BORIS DOI: |
10.7892/boris.138042 |
URI: |
https://boris.unibe.ch/id/eprint/138042 |
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