Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign

Höchli, Bettina Rebekka; Messner, Claude; Brügger, Adrian (October 2018). Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign. Advances in consumer research, 46, p. 909. Association for Consumer Research

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Health interventions are often ineffective because people discontinue the targeted behavior after the intervention period. Forming habits could maintain the behavior beyond the intervention. We show that combining a superordinate goal with a subordinate goal can produce stronger habits than focusing on a subordinate goal alone.

Item Type:

Conference or Workshop Item (Poster)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Höchli, Bettina Rebekka; Messner, Claude Mathias and Gadient-Brügger, Adrian

Subjects:

600 Technology > 650 Management & public relations
100 Philosophy > 150 Psychology

ISSN:

0098-9258

ISBN:

978-0-915552-25-2

Publisher:

Association for Consumer Research

Funders:

Organisations 100019 not found.

Language:

English

Submitter:

Bettina Rebekka Höchli

Date Deposited:

14 Jan 2020 11:13

Last Modified:

14 Jan 2020 11:13

Uncontrolled Keywords:

Goal Pursuit, Goal Hierarchy, Behavioral Change, Bike-to-work, health behavior

BORIS DOI:

10.7892/boris.138042

URI:

https://boris.unibe.ch/id/eprint/138042

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