Rebooting education? A multimodal discourse ethnography of a specialized event

Mathier, Marion Lina (29 March 2019). Rebooting education? A multimodal discourse ethnography of a specialized event (Unpublished). In: Annual SWELL Meeting. University of Lausanne. 29.03.19.

In 2018, cantons across Switzerland have begun implementing a massive overhaul of the school curriculum. Flagship features of the newly constructed policy documents are the sections on media and technology. The construction of new policy agendas are processes that provide different means of “reading” (Kress, 2011, p. 205) the interests of the social actors involved. As part of a broader discourse-ethnographic project (Krzyzanowski, 2018), the data for this presentation was collected at the major Swiss education fair, Swissdidac, to investigate how specialized, commercialized events promote and construct technology, media and learning. I analyze how multimodal semiotic tactics are used to mediatize, spatialize and commercialize education and technology; and how the meanings of technology and schooling are co-constructed by visitors and exhibitors. Thus, I examine how “discourses in place” (Scollon & Scollon, 2004, p. 7) about digitization in education generate meanings and actions in a “non-neutral zone” (Blommaert, 2013, p. 15).

Item Type:

Conference or Workshop Item (Speech)

Division/Institute:

06 Faculty of Humanities > Department of Linguistics and Literary Studies > Institute of English Languages and Literatures
06 Faculty of Humanities > Department of Linguistics and Literary Studies > Institute of English Languages and Literatures > Modern English Linguistics

UniBE Contributor:

Mathier, Marion Lina

Subjects:

400 Language
400 Language > 410 Linguistics
400 Language > 420 English & Old English languages

Language:

English

Submitter:

Fabienne Blaser

Date Deposited:

13 Apr 2020 11:26

Last Modified:

03 Jul 2020 14:28

URI:

https://boris.unibe.ch/id/eprint/138869

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