Hess, T; Matt, C; Benlian, A; Wiesböck, F (2020). Options for Formulating a Digital Transformation Strategy. In: Galliers, RD; Leidner, DE; Simeonova, B (eds.) Strategic Information Management : Theory and Practice 5th Edition (pp. 151-173). New York: Routledge
Full text not available from this repository.CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.
Item Type: |
Book Section (Book Chapter) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems |
UniBE Contributor: |
Matt, Christian |
Subjects: |
000 Computer science, knowledge & systems 600 Technology > 650 Management & public relations 300 Social sciences, sociology & anthropology > 330 Economics |
ISBN: |
9780367252502 |
Publisher: |
Routledge |
Language: |
English |
Submitter: |
Yves Roulin |
Date Deposited: |
15 Dec 2020 13:18 |
Last Modified: |
06 Feb 2024 14:59 |
Additional Information: |
(reprint of the 2016 MISQE article) |
URI: |
https://boris.unibe.ch/id/eprint/149447 |
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