Stöckli, Sabrina; Henry, Shen; Bartsch, Fabian (October 2020). The Darkside of Online Social Networks: Measuring the Negative Effects of Social Influence in Online Social Networks (Unpublished). In: North American Conference of the Association for Consumer Research.
|
Text
ACR2020_poster.pdf - Other Available under License BORIS Standard License. Download (908kB) | Preview |
This research conceptualizes and develops a scale of Susceptibility to Social Influence in the context of Online Social Networks such as Facebook or Instagram. Three studies find support for the conceptualization and for a valid and reliable scale. Next steps for scale development and its future application are discussed.
Item Type: |
Conference or Workshop Item (Poster) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior |
UniBE Contributor: |
Stöckli, Sabrina (A) |
Subjects: |
600 Technology > 650 Management & public relations 300 Social sciences, sociology & anthropology |
Funders: |
[UNSPECIFIED] University of Bern ; [UNSPECIFIED] IÉSEG School of Management ; [UNSPECIFIED] IÉSEG School of Management |
Language: |
English |
Submitter: |
Sabrina Stöckli |
Date Deposited: |
22 Mar 2021 13:45 |
Last Modified: |
29 Mar 2023 23:37 |
BORIS DOI: |
10.48350/153830 |
URI: |
https://boris.unibe.ch/id/eprint/153830 |
Actions (login required)
 |
Edit item |