The Darkside of Online Social Networks: Measuring the Negative Effects of Social Influence in Online Social Networks

Stöckli, Sabrina; Henry, Shen; Bartsch, Fabian (October 2020). The Darkside of Online Social Networks: Measuring the Negative Effects of Social Influence in Online Social Networks (Unpublished). In: North American Conference of the Association for Consumer Research.

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This research conceptualizes and develops a scale of Susceptibility to Social Influence in the context of Online Social Networks such as Facebook or Instagram. Three studies find support for the conceptualization and for a valid and reliable scale. Next steps for scale development and its future application are discussed.

Item Type:

Conference or Workshop Item (Poster)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Consumer Behavior

UniBE Contributor:

Stöckli, Sabrina

Subjects:

600 Technology > 650 Management & public relations
300 Social sciences, sociology & anthropology

Funders:

[UNSPECIFIED] University of Bern ; [UNSPECIFIED] IÉSEG School of Management ; [UNSPECIFIED] IÉSEG School of Management

Language:

English

Submitter:

Sabrina Stöckli

Date Deposited:

22 Mar 2021 13:45

Last Modified:

21 Apr 2021 00:14

BORIS DOI:

10.48350/153830

URI:

https://boris.unibe.ch/id/eprint/153830

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