Malär, Lucia; Khamitov, Mansur; Giuffredi-Kähr, Andrea (2020). The Dirty Thirty of Brand Personality: Narcissistic, Machiavellian, and Psychopathic Brands. In: ASSOCIATION FOR CONSUMER RESEARCH.
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acr_vol48_2657779.pdf - Published Version Restricted to registered users only Available under License Publisher holds Copyright. Download (434kB) |
Official URL: http://www.acrwebsite.org/volumes/2657779/volumes/...
Item Type: |
Conference or Workshop Item (Abstract) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Malär, Lucia Andrea |
Subjects: |
300 Social sciences, sociology & anthropology > 330 Economics 600 Technology > 650 Management & public relations |
Language: |
English |
Submitter: |
Alisa Petrova |
Date Deposited: |
07 Sep 2022 12:05 |
Last Modified: |
05 Dec 2022 16:22 |
BORIS DOI: |
10.48350/172104 |
URI: |
https://boris.unibe.ch/id/eprint/172104 |
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