Morhart, Felicitas; Malär, Lucia (2020). Authenticity in luxury branding. In: Morhart, Felicitas; Wilcox, Keith; Czellar, Sandor (eds.) Research handbook on luxury branding (pp. 190-207). Edward Elgar Publishing 10.4337/9781786436351.00023
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Item Type: |
Book Section (Book Chapter) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Malär, Lucia Andrea |
Subjects: |
300 Social sciences, sociology & anthropology > 330 Economics 600 Technology > 650 Management & public relations |
Publisher: |
Edward Elgar Publishing |
Language: |
English |
Submitter: |
Alisa Petrova |
Date Deposited: |
19 Aug 2022 14:33 |
Last Modified: |
05 Dec 2022 16:22 |
Publisher DOI: |
10.4337/9781786436351.00023 |
BORIS DOI: |
10.48350/172105 |
URI: |
https://boris.unibe.ch/id/eprint/172105 |
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