Authenticity in luxury branding

Morhart, Felicitas; Malär, Lucia (2020). Authenticity in luxury branding. In: Morhart, Felicitas; Wilcox, Keith; Czellar, Sandor (eds.) Research handbook on luxury branding (pp. 190-207). Edward Elgar Publishing 10.4337/9781786436351.00023

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Item Type:

Book Section (Book Chapter)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Malär, Lucia Andrea

Subjects:

300 Social sciences, sociology & anthropology > 330 Economics
600 Technology > 650 Management & public relations

Publisher:

Edward Elgar Publishing

Language:

English

Submitter:

Alisa Petrova

Date Deposited:

19 Aug 2022 14:33

Last Modified:

05 Dec 2022 16:22

Publisher DOI:

10.4337/9781786436351.00023

BORIS DOI:

10.48350/172105

URI:

https://boris.unibe.ch/id/eprint/172105

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