Lehrer, Christiane; Constantinou, Ioanna; Matt, Christian; Hess, Thomas (2023). How Ephemerality Features Affect User Engagement with Social Media Platforms. MIS Quarterly, 47(4), pp. 1663-1678. Management Information Systems Research Center, University of Minnesota 10.25300/MISQ/2023/17085
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User engagement, a key factor in the success of social media platforms, has long been based on permanent content. A recent paradigm shift in platform design has led large social media providers to implement ephemerality features that by default make shared content disappear after a certain amount of time. However, very little is known about how ephemerality features affect user engagement and behavior in social media. Drawing upon the technology affordance perspective, we conducted a qualitative multimethod study involving individual interviews and focus groups. Our findings show that the affordances arising from features with varying degrees of ephemerality (i.e., snaps and stories) differ from those of permanent content features in terms of self-presentation, browsing others’ content, and communication. Adopting a multidimensional conceptualization of user engagement, we show the positive (e.g., more content sharing) and negative (e.g., cognitive burden from context loss) effects for snaps and stories that should be cautiously considered by social media platforms aiming to introduce such features. Finally, we reveal new user behaviors that relate to sharing snapshots of fleeting value as snaps or experiences of transient value as stories.
Item Type: |
Journal Article (Original Article) |
|---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Information Systems > Information Management |
UniBE Contributor: |
Matt, Christian |
Subjects: |
000 Computer science, knowledge & systems 600 Technology > 650 Management & public relations 300 Social sciences, sociology & anthropology > 330 Economics 300 Social sciences, sociology & anthropology |
ISSN: |
0276-7783 |
Publisher: |
Management Information Systems Research Center, University of Minnesota |
Language: |
English |
Submitter: |
Yves Roulin |
Date Deposited: |
05 Oct 2023 11:02 |
Last Modified: |
20 Mar 2024 10:06 |
Publisher DOI: |
10.25300/MISQ/2023/17085 |
BORIS DOI: |
10.48350/186920 |
URI: |
https://boris.unibe.ch/id/eprint/186920 |
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