Celebrity Endorsers: Die Wirkung der Passfähigkeit zwischen Prominentem und Marke

Leschnikowski, Katja (2006). Celebrity Endorsers: Die Wirkung der Passfähigkeit zwischen Prominentem und Marke. Saarbrücken: VDM Verlag Dr. Müller

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Item Type:

Book (Monograph)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Leschnikowski, Katja

Publisher:

VDM Verlag Dr. Müller

Language:

German

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:48

Last Modified:

28 Mar 2018 08:32

URI:

https://boris.unibe.ch/id/eprint/19863 (FactScience: 2880)

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