Celebrity Endorsers: Die Wirkung der Passfähigkeit zwischen Prominentem und Marke

Leschnikowski, Katja (2006). Celebrity Endorsers: Die Wirkung der Passfähigkeit zwischen Prominentem und Marke. Saarbrücken: VDM Verlag Dr. Müller

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Item Type:	Book (Monograph)
Division/Institute:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing
UniBE Contributor:	Leschnikowski, Katja
Publisher:	VDM Verlag Dr. Müller
Language:	German
Submitter:	Factscience Import
Date Deposited:	04 Oct 2013 14:48
Last Modified:	05 Dec 2022 14:14
URI:	https://boris.unibe.ch/id/eprint/19863 (FactScience: 2880)