How Customer-Oriented Selling Affects Customer Satisfaction and Purchase Behaviour

Haas, Alexander; Kenning, Peter (2007). How Customer-Oriented Selling Affects Customer Satisfaction and Purchase Behaviour. In: Engilbertsson, Halldor Ö. (ed.) Flexible Marketing in an unpredictable World. Proceedings of the 36th EMAC Conference, Reykjavik, 22.-25.5.2007 ([1-12]). Brüssel: European Marketing Academy

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Haas, Alexander

Publisher:

European Marketing Academy

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 14:51

Last Modified:

28 Dec 2016 10:00

URI:

https://boris.unibe.ch/id/eprint/21394 (FactScience: 6134)

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