Miller, Klaus; Krohmer, Harley; Hofstetter, Reto (2008). When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers Involvement in the Direct Elicitation of Reservation Prices. In: Proceedings of the AMA 2008 Winter Educators' Conference, Marketing the Organization and its Products and Services, Austin, 15.-18.2.2008 (pp. 418-419). Chicago: American Marketing Association AMA
Item Type: |
Conference or Workshop Item (Abstract) |
---|---|
Division/Institute: |
03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing |
UniBE Contributor: |
Miller, Klaus, Krohmer, Harley, Hofstetter, Reto |
Publisher: |
American Marketing Association AMA |
Language: |
English |
Submitter: |
Factscience Import |
Date Deposited: |
04 Oct 2013 15:00 |
Last Modified: |
05 Dec 2022 14:18 |
URI: |
https://boris.unibe.ch/id/eprint/26109 (FactScience: 65745) |