When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers Involvement in the Direct Elicitation of Reservation Prices

Miller, Klaus; Krohmer, Harley; Hofstetter, Reto (2008). When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers Involvement in the Direct Elicitation of Reservation Prices. In: Proceedings of the AMA 2008 Winter Educators' Conference, Marketing the Organization and its Products and Services, Austin, 15.-18.2.2008 (pp. 418-419). Chicago: American Marketing Association AMA

Item Type:

 Conference or Workshop Item (Abstract)

Division/Institute:

 03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

 Miller, Klaus, Krohmer, Harley, Hofstetter, Reto

Publisher:

 American Marketing Association AMA

Language:

 English

Submitter:

 Factscience Import

Date Deposited:

 04 Oct 2013 15:00

Last Modified:

 05 Dec 2022 14:18

URI:

 https://boris.unibe.ch/id/eprint/26109 (FactScience: 65745)

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