When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers Involvement in the Direct Elicitation of Reservation Prices

Miller, Klaus; Krohmer, Harley; Hofstetter, Reto (2008). When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers Involvement in the Direct Elicitation of Reservation Prices. In: Proceedings of the AMA 2008 Winter Educators' Conference, Marketing the Organization and its Products and Services, Austin, 15.-18.2.2008 (pp. 418-419). Chicago: American Marketing Association AMA

Item Type:

Conference or Workshop Item (Abstract)

Division/Institute:

03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Innovation Management > Marketing

UniBE Contributor:

Miller, Klaus; Krohmer, Harley and Hofstetter, Reto

Publisher:

American Marketing Association AMA

Language:

English

Submitter:

Factscience Import

Date Deposited:

04 Oct 2013 15:00

Last Modified:

06 Dec 2013 13:51

URI:

https://boris.unibe.ch/id/eprint/26109 (FactScience: 65745)

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